Mastery in eMarketing is a constantly changing skill
set. Internet search engines and many internet performance
indicators change rapidly. In fact major internet changes
can occur every three months. It is difficult for marketing
professionals to spend the time to keep on top of the
rapid changes in this marketing environment.
eMarketing includes all aspects of electronic marketing
eNewsletters, eMail Campaigns, eFax Campaigns and Internet Optimization.
If you have a web site rich in interaction
and information but no one can find you, then you have
wasted time and resource. If your target audience has
found your web site but has difficulty navigating and
interacting with the site then you will loose them
in one click. What is your lead generation or contact
strategy? Does the web site execution support this?
What is your Internet strategy?
It is critical to understand and take advantage of
search engine marketing. When your target audience
uses a search engine to find a solution to their problem
they are actively seeking to do business.
What better way to engage
a new prospect...when they are actively looking for
a solution you provide!!
These are the most pervasive issues organizations
need to discover and resolve in their eMarketing strategy.
There are thousands of web site developers, thousands
of hosting possibilities and 10 billion web pages.
How do you take advantage of the crowded Internet medium
without spending huge amounts of your budget and without
getting lost in the process?
OctaPoint experts have mastered eMarketing strategies.
We have completed millions of searches. We have a full
understanding of how search engines work. We keep on
top of the frequent changes to the Internet market
and search engine algorithms and processes.
"OctaPoint guarantees that
you will be at the top of the search engines pertinent
to your business and that new business will be generated
from your internet optimization strategy" -
OctaPoint CEO David Hayes
We are the only organization that can make this guarantee
and mean it. We refund all your money if we can not
achieve our search engine position promise and we put
this in writing. We work with you to maximize and optimize
your: website, search criteria, search engine position
and your electronic marketing strategy.
eMarketing skill sets need to constantly evolve. In
fact in the Internet world it is less an evolution
and more of a revolution. The new search engine algorithms
change often as do the features of their classification
mandates. eMarketing is both strategic and tactical.
The Google-Bot and Inktomi search algorithms are two
of the many algorithms you need to be mindful of when
contemplating your eMarketing strategy. Key word density,
site relevance, site speed, link strategy and many
other parameters are essential to understand. All this
must link to your business objectives and strategy
before you spend time and money on your eMarketing
Contact Us at
OctaPoint today and we can discover how our team can
work with your team to improve your top line.
Our engineered sales methodology has helped many organizations
increase the performance of their sales efforts and
bring their sales to new heights. A stringent methodology
allows performance measures to track and improve sales
performance. We help you remove some of the "art" in
selling and add "science" to ensure you grow quickly
and in a profitable manner.
OctaPoint has experts who have studied the theories
of selling. More importantly we have years of real
world experience that enables us to gain our customers
significant growth. OctaPoint professionals will work
on your site. This capability allows us to work with
your sales team so that we can quickly learn about
your companies' products and services. A simple diagram
can not show all our techniques so please contact us
for more information.